young boy with chocolate on face

Giving Something Away for Free Can Bring You Clients

Published: July 27th, 2016; By: Judi Hughes The concept of sampling as an effective marketing strategy has been around for a very long time. In 1913, Frank O’Connor opened a Toronto-based candy business selling hand-made chocolates. He soon noticed that once people bought their chocolate and tried it they bought again and again. His challenge…