If you are creating a job you are probably feeling frustrated because your hard work isn’t being reflected in growing, profitable revenues. And what’s more when you go on vacation everything STOPS…DEAD! No revenue is earned; clients are not serviced; the shop is closed. If this is what you want then that’s fine. If you would really like to build a business then read on.
We believe that every business owner has the right to build an Exceptional Business. This is a business with three key criteria:
1. You are not working 24/7 just to keep the business operating.
2. You are receiving a good but fair compensation from the business.
3. You are building equity in the business so that one day you can sell it.
To build an Exceptional Business you must view it holistically. If you focus only on getting more clients then eventually it will implode because the clients can’t be serviced. If you are hiding in the office creating great systems and processes then the business will fizzle out; there will be no customers. If you ignore the financial management you could easily run out of money. If you don’t build a team then you must do everything yourself; and that is not sustainable.
And so if you want to build an Exceptional Business run your business as you would if you had been hired as its CEO. Create a strategic plan in line with your vision, set the objectives and develop the road map to achieve them. And then manage, manage, manage the business. That is ALL the business; think holistic; focus on the whole, not the individual parts of the whole.