For many, September feels like the start of a “New Year”. It’s the perfect time to refresh your goals and harness the positive energy that this month brings. I’m particularly excited about the 16–month calendars that begin in September – a great reminder that we don’t have to wait until January to set our plans…
Download our Ideal Client worksheet and get started now! Do you feel like you’re spinning your wheels, wasting your resources, and getting disappointing results from your marketing? The single greatest marketing strategy you can implement is making time to ensure you have a crystal-clear understanding of who your ideal client is, and why they value…
Our work with hundreds of business owners has shown us that although every business and each business owner have their own unique qualities and quirks, the fact is: every business is faced with the same seven barriers to business growth. Read through, identify what’s stopping you, and set actions to break through. 1. Not knowing…
Small business owners often wear the title ‘Chief Cook and Bottle Washer’. The tasks that rise to the top of their list usually relate to client delivery. Followed closely by the most time sensitive deliverables of day-to-day operations. Actions that drive business growth are left for a later time or don’t get done at all.…
As a business owner, it’s critical to stay focused and consistently make the effort to achieve the business results that you want. As your business grows, complexity increases, making it even more challenging to stay on track to meet your goals. For business owners working solo, maintaining the needed laser focus can be arduous. Wearing…
There is an overwhelming array of marketing and sales tools and techniques available for business owners. Countless books promise to reveal the secret ingredients to success in five easy steps. With such abundance, where should you begin? My advice, start with a simple yet powerful tool discovered by Pareto in the 1890s – the 80/20…
I have been accused of being a bit of a Pollyanna, the one with great faith in possibility … but not so much lately. Recently, I found myself wanting to curl up in front of a good Netflix series or take long mid-day naps to ignore important activities and avoid decision making … a bit…
You may well ask yourself – What do tomato plants and your plans have in common? If you’ve ever gardened, you know the excitement in Spring when you head off to the local garden center and buy those little boxes of tiny tomato plants. You have images of fresh tomato sandwiches floating in your head.…
This year has sped past. We blinked – and now we’re closing off 2022 and looking forward to 2023 and beyond. Planning the year ahead is exhilarating. It’s exciting and so, we’re inclined to leap straight into setting new dreams and goals. It’s true, there’s a positive energy that comes with new initiatives and new…
Sampling as an effective marketing strategy has been around for a very long time. A local story – In 1913, Frank O’Connor opened a candy business selling hand-made chocolates. He soon noticed that once people bought his chocolate and tried it, they bought again and again. His challenge was getting them to try it in…