Download our Ideal Client worksheet and get started now! Do you feel like you’re spinning your wheels, wasting your resources, and getting disappointing results from your marketing? The single greatest marketing strategy you can implement is making time to ensure you have a crystal-clear understanding of who your ideal client is, and why they value…
There is an overwhelming array of marketing and sales tools and techniques available for business owners. Countless books promise to reveal the secret ingredients to success in five easy steps. With such abundance, where should you begin? My advice, start with a simple yet powerful tool discovered by Pareto in the 1890s – the 80/20…
Sampling as an effective marketing strategy has been around for a very long time. A local story – In 1913, Frank O’Connor opened a candy business selling hand-made chocolates. He soon noticed that once people bought his chocolate and tried it, they bought again and again. His challenge was getting them to try it in…
The greatest responsibility you have as a business owner is to generate revenue for your business. However, you didn’t go into business to be a salesperson. You went into business to follow your passion and make money doing what you love. You don’t want to chase after people and convince them to work with you, but you…
Published: February 7th, 2018; By: Judi Hughes “I’ve come to believe that connecting is one of the most important business – and life – skill sets you’ll ever learn. Why? Because, flat out, people do business with people they know and like.” ~ Keith Ferrazzi from his fabulous book ‘Never Eat Alone’. I believe this…
Published: June 29th, 2017; By: Judi Hughes Don’t get stuck in the “everything slows down in the summer” syndrome. Use the slower pace and the extra time to cash in and get a head start for fall. If you wait until September to “pick-up the pace” it will be the end of the year before…
Published: March 15th, 2017; Written by our guest blogger: Andy Bush www.bushmarketing.ca For a successful business to not have a website these days is a rare thing. A business website is quite simply the most important tool for conveying information to a potential client or customer. And traditionally, that has been the primary purpose of…
Published: March 2nd, 2016; by Judi Hughes How much money are you leaving on the table because you don’t follow-up? According to a recent survey, it takes not one or two, but many follow-ups to close a sale – 10% close on the fourth contact while 81% close on or after the fifth connection. These…
Small Business – Marketing & Sales 101 We often hear the phrase “marketing and sales” used in small business as if to describe a single action. But marketing and sales are actually very different processes, and understanding how to use them effectively is key to growing your company. Marketing is everything you do to get…
Published: April 8th, 2015; By: Judi Hughes No one marketing initiative should be a stand-alone activity. One marketing activity must always have a call-to-action towards another initiative so you are providing opportunity for people to buy-in to your community. It’s all about building trust and credibility. This is particularly true of networking. Through our own…