young boy with chocolate on face

Giving Something Away for Free Can Bring You Clients

Published: July 27th, 2016; By: Judi Hughes The concept of sampling as an effective marketing strategy has been around for a very long time. In 1913, Frank O’Connor opened a Toronto-based candy business selling hand-made chocolates. He soon noticed that once people bought their chocolate and tried it they bought again and again. His challenge…

Many bubbles of people with connecting lines

Networking ~ Build your Business by Building Relationships

Published: April 8th, 2015; By: Judi Hughes No one marketing initiative should be a stand-alone activity. One marketing activity must always have a call-to-action towards another initiative so you are providing opportunity for people to buy-in to your community. It’s all about building trust and credibility. This is particularly true of networking. Through our own…