When you launched your business, you knew the start-up phase would be challenging. But here it is, several years later, and it doesn’t feel like you are any further ahead. You’re pretty organized, have great ideas, and certainly work hard. What happened? Why has it become so difficult to manage your business?
We call this being on the Fragmented Focus Treadmill.
If it’s any comfort, you are not alone. Every entrepreneur experiences being pulled in too many directions at one time or another. The trick is identifying what’s not working for you and finding the tools to help you safely step off the Treadmill.
Regaining control of your business is not about better time management, working longer hours or coming up with new ideas. It’s about getting back to basics. You are so busy reacting to the day-to-day demands that you do not have the time or the energy to focus on the long-term. However, there are effective strategies that you can use to help you get back in control and on the road to success.
Your first step is to identify what is not working for you. These common pitfalls can leave you feeling frazzled and unfocused, and prevent you from getting control of your business:
Not following a strategic action plan
Many entrepreneurs start off with a good business plan, but it ends up collecting dust on a shelf. A good strategic action plan is the map that keeps you on the right path, providing both short- and long-term goals for your business. It helps you to identify the strategies and actions you can take, and allows you to decide when to say yes to an opportunity and, more importantly, when to say no. A dusty plan will do you no good.
Business Booster: Plan for Success Handbook
Thinking new ideas are the answer
It was probably a great idea that encouraged you to become an entrepreneur in the first place, right? It’s easy to fall into the trap of thinking that new ideas can only improve your business. This may be true in some instances, but if you have not seriously weighed the pros and cons of implementing a new idea, it can fragment and divert your focus. This will impact the current plan you are working from. Before investing more time and energy, you must determine whether your great idea is actually good for your long-term business goals.
Business Booster: The Fragmented Focus Treadmill
Wearing the badge of “Master Multitasker”
When you started out, you did everything. You were the accountant, the sales director, the social media manager and the marketing guru. Now your business is busier and you continue to juggle it all. This won’t work long term. Delegating even one of these tasks can give you the time and energy you need to make smart business decisions.
Business Booster: Delegate
Losing sight of your Ideal Client
Your business cannot be all things to all people. Growth in too many directions will only weaken your core business, particularly if you lose sight of who your Ideal Client is. Getting to really understand your clients will save you time and energy, and will enable all your marketing and strategic planning to effectively target that market. Know who you serve and who you serve best and stick to it.
Business Booster: Not Everyone Is Your Target Client
Your next step? Stepping off the Fragmented Focus Treadmill
Do any of these work pitfalls sound familiar? Implementing new strategies will help you get clarity, stay focused and take action so you can regain control and enjoy what you are doing. Stepping off the Fragmented Focus Treadmill can be easier than you think!
Our free one-hour webinar will teach you the “tried and true” tips, tools and techniques that will put you back in control. When you apply what you learn you will:
- Have new energy and enthusiasm
- Save time & money
- Stop recreating the wheel
- And you will be having FUN!