Published: September 23rd, 2015; by Judi Hughes It’s been said that it takes between 7 to 12 “touches” to turn a qualified prospect into a paying client. That concept can seem overwhelming, especially if you are the one responsible for managing all your marketing touch-points. However, successfully promoting your business is more manageable than you…
Small Business – Marketing & Sales 101 We often hear the phrase “marketing and sales” used in small business as if to describe a single action. But marketing and sales are actually very different processes, and understanding how to use them effectively is key to growing your company. Marketing is everything you do to get…
Business owners are extremely creative people. They build something from nothing; they create new and wonderful products; they constantly think about better ways to do things. However, this creativity can also stop them. It can cause the Shiny Object Syndrome (SOS). “Oh here is a good idea!” “I might never have this opportunity again!” “I…
Do you like your customers? Yes you heard me. Do you like your customers? Of course, you say. After all they are the people paying me. They are my customers for goodness sake! Indeed they are but over the years we have met business owners who spend a great deal of energy complaining about their…
David was an ambitious and proud man who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He was sure that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich…
Not everyone shops at Wal-Mart. Not everyone buys a Mini Cooper; despite the fact that I think it is the coolest car around. Not everybody dines at the Windsor Arms Hotel. Nor does everyone eat at MacDonald’s. And, believe it or not, not everybody wants to buy from you. Ouch, that hurts! But wait! Read…