Published: May 10th, 2016; By: Judi Hughes This short parable explains a marketing strategy that is often forgotten. This story is about Beth. Beth was a very ambitious and proud woman, who was desperate to be very rich and live the life of her dreams. To this end she traveled the globe, spending most of her…
Small Business – Marketing & Sales 101 We often hear the phrase “marketing and sales” used in small business as if to describe a single action. But marketing and sales are actually very different processes, and understanding how to use them effectively is key to growing your company. Marketing is everything you do to get…
Published: April 8th, 2015; By: Judi Hughes No one marketing initiative should be a stand-alone activity. One marketing activity must always have a call-to-action towards another initiative so you are providing opportunity for people to buy-in to your community. It’s all about building trust and credibility. This is particularly true of networking. Through our own…
Too Many Sales Can Be Fatal
There are more opinions, more books, more articles and more blogs about selling than almost any other business topic. When I Google effective selling I get over 45,700,000 results! So where does a business owner turn if they are looking for help to improve their sales results? The fact that you’re reading this blog is…
I was recently reading an article about the differences between Canadian and Indian business manners. Interesting topic but what really caught my attention was a quote from Srikantan Moorty, Vice President of Education and Research at Infosys (a huge Indian IT company). He said: “I actually lost a client because I barely talked during a…
David was an ambitious and proud man who was desperate to be very rich. To this end he traveled the globe, spending years away from home searching for a diamond mine. He was sure that once he owned a diamond mine his dream of riches would come true. Unfortunately David ended his days neither rich…
Not everyone shops at Wal-Mart. Not everyone buys a Mini Cooper; despite the fact that I think it is the coolest car around. Not everybody dines at the Windsor Arms Hotel. Nor does everyone eat at MacDonald’s. And, believe it or not, not everybody wants to buy from you. Ouch, that hurts! But wait! Read…