Did you know, it costs ten times more to find a new customer than it does to sell to existing customers? And yet time and again business owners focus their energy and money on attracting new customers. Fact is, you probably have untapped business opportunity right in your own back yard and you have already invested the time and money to find them. Why look elsewhere first?
This presentation is based on the story of ‘’Acres of Diamonds”. The story of a man spending his entire life and all his money searching for a diamond mine to make his fortune. When he died, they sold his farm and they discovered the most magnificent diamond mine in all history in his backyard. The moral of the story – always start in your own backyard before you go off spending time and money in unknown territory.
Learn how to identify the revenue opportunities sitting in your backyard, sell more to existing customers and gain new customers from current and past customers.
You’ll leave this session with a clear understanding of who your diamonds are and how you are going to bring them value. You will be able to dig down deep and find lots of business opportunities right in your own back yard!